The SunStor Solar story began in 2014, when Josh Orozco decided to turn his entrepreneurial eye to the solar industry. After founding and growing several successful businesses, as well as spending a decade in sales, he saw the potential in solar and started a solar brokerage called Advantage Solar. Initially working on his own, he was soon selling enough deals for both Unisun Solar and Vision Solar that he needed to add personnel.
One of the first to come on board was Will Cotter, who had met Josh when they served together on a local school board. Will had also come from a varied background, which included running several successful businesses as well as more than a decade as a tour manager and sound engineer for nationally known music groups. Will used this logistic experience to help organize the administrative side of Advantage. Together they began adding more salespeople, eventually installing about 40 systems through Advantage.
In the fall of 2014, Josh was recruited by a sales manager at SolarCity, who could see his sales and managerial prowess; he brought Will along soon after. At SolarCity Josh helped establish the Direct Sales arm of their Chico oﬃce, building a successful sales team. Over the course of the next 10 months, Josh and his team installed about 300 systems for SolarCity. While also doing sales, Will complimented Josh’s management skills through extensive technical and industry training of their team, as well as marketing.
Always in demand, Josh was recruited to Vivint in the summer of 2015. He brought with him a solid sales team, including a former SolarCity electrician, Jeﬀrey Rivera. A C-10 electrical contractor by trade who had overseen the installation of hundreds of solar systems, Josh saw the sales potential in Jeﬀ, and he was not disappointed - Jeﬀ became one of the top salespeople in the new Yuba City Vivint oﬃce, which Josh managed.
While at Vivint, Josh continued to groom and build a robust group of salespeople. One of these was Nathan Skousen, who had started his solar career with Vivint in New York, but moved back to his hometown of Yuba City to help build sales in the area. Over the course of the next 18 months, Josh and his team installed 500 Vivint systems in Northern California.
Towards the end of his tenure there, Vivint began oﬀering system sales in addition to Power Purchase Agreements; Josh had long advocated for solar ownership as opposed to PPAs, so that change allowed him to accelerate his sales even more.
At the end of 2016, Josh’s regional supervisor at Vivint left the company to help grow his brother’ssolar company, Ion Solar, and convinced Josh and his team that Ion was the logical next step on their solar trajectory. So in January of 2017, Josh once again moved his team to a new company to head up Ion’s California expansion.
Over the course of 2017, Josh and his team installed about 350 systems with Ion, which was no mean feat for a fairly new company with practically no name recognition in California.
At this point, all four key members of what would become SunStor Solar were in place: Josh Orozco, Will Cotter, Jeﬀ Rivera, and Nathan Skousen. Having been through several diﬀerent solar companies in the preceding several years and seeing the various strengths and weaknesses of each, they decided that it was time to strike out on their own and create a solar sales organization that would be diﬀerent. For one, it would focus solely on sales as opposed to operations; secondly, it would not take the value of its salespeople for granted and would pay them accordingly; and finally, it would provide a wide array of options to its customers, including a variety of financing options, as well as the opportunity to compliment their solar systems with battery storage.
In November of 2017, SunStor Solar was created, and the team hit the ground running. Most of the NorCal Ion Solar sales team made the move to SunStor; through their skill at selling and by actively recruiting dozens of other top performers from within the solar industry, SunStor has generated over 700 installs in our first 16 months of operation, with many more currently in the pipeline. By leveraging our strategic partnerships, placing storefronts inside major retail centers and our emphasis on the combination of solar and storage, SunStor Solar is at the forefront of the next wave of renewable energy.
Joshua Orozco, CEO and Co-Founder