The SunStor story
Joshua Orozco and Will Cotter SunStor
The SunStor story began in 2014, when Josh Orozco decided to turn his entrepreneurial eye to the solar industry. After founding and growing several successful businesses, as well as spending a decade in sales, he saw the potential in solar and started a solar brokerage called Advantage Solar. Initially working on his own, he was soon selling enough deals for both Unisun Solar and Vision Solar that he needed to add personnel.
One of the first to come on board was Will Cotter, who had met Josh when they served together on a local school board. Will had also come from a varied background, which included running several successful businesses as well as more than a decade as a tour manager and sound engineer for nationally known music groups. Will used this logistic experience to help organize the administrative side of Advantage.
Together they began adding more salespeople, eventually installing about 40 systems through Advantage.
Josh was recruited to Vivint in the summer of 2015. He brought with him a solid sales team, including a former SolarCity electrician, Jeﬀrey Rivera. A C-10 electrical contractor by trade who had overseen the installation of hundreds of solar systems, Josh saw the sales potential in Jeﬀ, and he was not disappointed – Jeﬀ became one of the top salespeople in the new Yuba City Vivint oﬃce, which Josh managed.
Now all four key members of what would become SunStor Solar were in place: Josh Orozco, Will Cotter, Jeﬀ Rivera, and Nathan Skousen. Having been through several diﬀerent solar companies in the preceding years and seeing the strengths and weaknesses of each, they decided that it was time to strike out on their own and create a solar sales organization that would be diﬀerent. For one, it would focus solely on sales as opposed to operations; secondly, it would not take the value of its salespeople for granted and would pay them accordingly; and finally, it would provide a wide array of options to its customers, including a variety of financing options, as well as the opportunity to compliment their solar systems with battery storage.
( We Couldn’t Do It Without Them! )